Mansur Gavriel

Case Study

MVPR has catapulted Mansur Gavriel to the upper echelons of pop culture relevance- the bags being a frequently spotted on style icons such as Taylor Swift, Katie Holmes, Sarah Jessica Parker, Sienna Miller and Julianne Moore among others. Every handbag placed on Taylor Swift this year has sold out 2-3 times over for the brand with some having a waitlist of over 2000 people.

"For 10 years now, Mansur Gavriel’s founders Rachel Mansur and Floriana Gavriel have artfully crafted handbags inspired by the simplistic beauty of design. Taylor Swift owns quite a few styles from the brand—like their popular Cloud pouch and the sold-out M Frame crossbody. " Vogue

Mansur Gavriel and MVPR celebrated the 10 year Anniversary with a chic block party during New York Fashion Week, MVPR handled the guestlist and all VIP guests in attendance as well as related social and digital coverage.