CASE STUDYMOON BOOT
MVPR's ongoing partnership with Moon Boot stands as one of the agency's most definitive organic placement wins. Through targeted stylist relationships and product seeding, the team places Moon Boot on Rihanna, Billie Eilish, Hailey Bieber, Dua Lipa, Justin Bieber, Lil Nas X, and Doja Cat across four-plus years. Every placement earned, repositioning Moon Boot from après-ski niche to year-round cultural staple with coverage spanning fashion, music, and pop culture media.
Press: Vogue · WWD · Business of Fashion · Hypebae · Highsnobiety