URBAN SOPHISTICATION

MVPR managed press and VIP operations for Urban Sophistication's HuNGrY pop-up in June 2025, a playful art installation and pop-up shop in SoHo to honor its NYC origin story. The team secured RSVPs, managed press and VIP dressing, and facilitated real-time social coverage. Notable attendees included Fjolla Arifi, Vlada Roslyakova, Ella Snyder, and Freya Walton.

Press: Hypebeast