CASE STUDY

VERAFIED

MVPR planned and executed a strategic press preview for Verafied's newest summer styles and colorways in June 2026 at Nine Orchard, driving brand awareness among priority media including Business of Fashion, CNN Underscored, Coveteur, ELLE, InStyle, Marie Claire, and Vogue.

This built on MVPR's earlier work for Verafied NY's Pre-NYFW cocktail in September 2025 at Lucky's Steakhouse in SoHo, celebrating the Wild Things capsule collection with Selfridges among a curated mix of U.S. editors, international press, and VIP talent including Morgan Lily and Maureen Wroblewitz.

Press: Business of Fashion · CNN Underscored · Coveteur · ELLE · InStyle · Marie Claire · Vogue

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