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VIP & CelebrityMedia & Communications StrategyBrand & Campaign StrategyInfluencer StrategyExperiential & EventsPartnerships & Collaborations

VIP & CELEBRITY

As specialists in VIP relations, MVPR has cultivated a vast network of leading stylists, publicists, agents, personal assistants, and costume designers, ensuring clients are consistently visible on the most culturally relevant talent.

MVPR devises client-specific talent strategies and tracks a calendar of key cultural moments, identifying dressing opportunities across awards ceremonies, red carpet appearances, press junkets, and street style. Celebrity successes are affirmed through a 360 press approach, ensuring every placement drives quantitative media results.

Woman in black sheer top and brown pants walking on sidewalk carrying a yellow purse.
Woman in red rose-patterned dress takes a mirror selfie with a green phone in a wood-paneled room.
Woman wearing red halter top and black jeans walking outdoors among casually dressed people.
Woman in a brown beanie and long black coat holding a phone and a small purse on a city street.
Young woman wearing white crop top, white shorts, black belt and shoes with white socks walking outdoors.
Person wearing black hoodie, ripped light jeans, and Miracle Academy cap drinking coffee outside.
Woman walking outdoors wearing sleeveless gray mini dress, sunglasses, and carrying a black purse.
Person wearing oversized gray sweatshirt, blue jeans, blue shoes, sunglasses, and holding a small patterned handbag.
Woman in a black buttoned blazer dress and headband holding a black purse, standing indoors on striped floor.
Woman with brown hair wearing a patterned sweater and holding a tan handbag, walking beside a blonde woman.

MEDIA & COMMUNICATIONS
STRATEGY

Integrated, results-driven communications strategy drives everything MVPR does. With a proven network of leading media relationships, the agency works to secure features and product placement across key global publications, from sales-driving KPIs to broader brand awareness campaigns.

Full-time showroom support includes regular media appointments and sample management for editorial pulls.

Woman in white lace puff sleeves and tulle skirt stands with arms crossed on Harper's Bazaar cover.
Vogue Business article about Andrew Rosen and Stacey Bendet launching the Big Feelings clothing brand.
Back view of woman with long dark hair adorned with various jeweled hair clips and accessories.
Magazine page discussing jewelry trends with images of diamond necklace, colorful rings, and heart bracelet.
V Magazine article celebrating With Jéan's 5 years of fashionable clothing, featuring two photos of models.
People dressed for winter play with a snowman and a yellow sled on a grassy lawn with trees and houses behind.
Man in black leather trench coat and white shoes stands in corner with text about 424 opening at Melrose Place.
Person wearing a white mask with holes and a black leather jacket at the 424 store opening event.
Woman with curly hair wearing a loose black sweater and black pants seated on a chair against brown background.
Model wearing oversized, colorful Boyy accessories cape with text about the rebellious accessories label.
Fashion model wearing a dark brown leather coat with gloves walking on runway, Vogue Runway Baum und Pferdgarten.
Forbes article headline about Agent Nateur's tinted SPF drops with an image of four bottles.

BRAND & CAMPAIGN 
STRATEGY

MVPR partners with clients to define clear messaging, establish a distinct market position, and shape campaign strategy that reaches the right audiences at the right moment. Every recommendation is made with the U.S. market in mind and long-term brand equity at the forefront.

MVPR client dinner event with Rue Sophie, guests seated at a candlelit table setting
Leset storefront featured in MVPR brand and campaign strategy placement
Leset press coverage in WWD featured in MVPR brand and campaign strategy placement

INFLUENCER STRATEGY

With an innate understanding of branding and communications, MVPR develops comprehensive influencer and tastemaker strategies, focusing on brand awareness, brand positioning, brand narrative, and ROI. Leveraging a global network of digital creators, MVPR drives organic product placement through consistently strong relationships and thoughtful gifting activations.

Alongside organic strategy, MVPR ideates and executes cohesive paid influencer campaigns, managing talent identification, campaign direction, negotiation, and contracting through to campaign reporting.

Model in a black tank top and grey trousers posing outdoors for an influencer campaign
Influencer in a beige coat and sunglasses walking down a city street holding coffee
Influencer in sunglasses and a beige trench coat sitting on steps, styled for a fashion campaign
Model in a camel trench coat and gloves posing against a city skyline backdrop
Model in a sleek black gown standing against a city storefront, styled for an influencer shoot

EXPERIENTIAL & EVENTS

MVPR's involvement scales to each brief, from full production and creative direction to press, VIP, and guest relations on the day. The team manages a considered cultural events calendar, advising on well-timed activations across international fashion weeks and key brand moments.

Events span press days, fashion shows, showroom presentations, pop-ups, dinners, and cocktail parties, each backed by editorial and social support.

Model walking on cobblestone street wearing a navy dress with white trim and black shoes.
Elegant dinner table with lit candles, glassware, and purple floral centerpieces in warm lighting.
Male model walking on cobblestone street wearing black leather jacket, long gray shorts, and black shoes.
Clear glass with a large ice cube engraved with the word ICON inside it.
Five young adults sitting around a table with drinks and snacks in a dimly lit room.
Storefront of With Jean clothing shop with glass doors and hanging garments inside.
Person with dyed blond hair leaning on a bar counter wearing a navy blue shirt with JEAN text.
Three women dressed fashionably posing indoors in a bar or lounge setting.
Group of young women posing and holding drinks at a lively indoor party.
Two women in black leather coats standing against a plain textured wall, posing confidently.
Group of men, one wearing a white hockey mask and leather jacket, others in casual hoodies and jackets.

PARTNERSHIPS & 
COLLABORATIONS

From initial outreach to final ROI analysis, MVPR manages the partnership and collaboration process: sourcing and vetting partners, structuring contractual terms, coordinating marketing assets, and running all surrounding press.

Collaborations span co-branded capsule collections, retail partnerships, and talent-led content programs. MVPR also oversees editorial and affiliate connections across social to maximize market inclusion and creator posting.

Fashion partnership imagery featured in MVPR partnerships and collaborations placement
Woman with long black hair wearing white lace gloves with black bows and colorful nail art posed with hands crossed.
Naked Deluxe nail art tattoos pack on pink satin with colorful flower clips, nail polish, and star sponge.
Young woman leaning against a wall next to an elevator, wearing a light green jacket and skirt.
Person wearing an olive green pleated mini skirt standing with hands on waist in front of clothing racks.
Cold coffee drink topped with cream and nuts in a clear cup with floral 'EREWHON' sleeve on white counter.
Three tins of caviar with Russian art, open containers, small plates of food, and a bowl of black caviar on blue background.
Woven picnic basket with white cloth, peach fruit, Hamptons Water candy box, and two small candy containers on blue cloth.
Bottle of Hampton Water rosé with glass and candy boxes of rose-flavored gummies on pastel background.
VIP & Celebrity
Media & Communications Strategy
Brand & Campaign Strategy
Influencer Strategy
Experiential & Events
Partnerships & Collaborations

VIP & Celebrity

As specialists in VIP relations, MVPR has cultivated a vast network of leading stylists, publicists, agents, personal assistants, and costume designers, ensuring clients are consistently visible on the most culturally relevant talent. MVPR devises client-specific talent strategies and tracks a calendar of key cultural moments, identifying dressing opportunities across awards ceremonies, red carpet appearances, press junkets, and street style. Celebrity successes are affirmed through a 360 press approach, ensuring every placement drives quantitative media results.

Woman in black sheer top and brown pants walking on sidewalk carrying a yellow purse.
Woman in red rose-patterned dress takes a mirror selfie with a green phone in a wood-paneled room.
Woman wearing red halter top and black jeans walking outdoors among casually dressed people.
Woman in a brown beanie and long black coat holding a phone and a small purse on a city street.
Young woman wearing white crop top, white shorts, black belt and shoes with white socks walking outdoors.
Person wearing black hoodie, ripped light jeans, and Miracle Academy cap drinking coffee outside.
Woman walking outdoors wearing sleeveless gray mini dress, sunglasses, and carrying a black purse.
Person wearing oversized gray sweatshirt, blue jeans, blue shoes, sunglasses, and holding a small patterned handbag.
Woman in a black buttoned blazer dress and headband holding a black purse, standing indoors on striped floor.
Woman with brown hair wearing a patterned sweater and holding a tan handbag, walking beside a blonde woman.

Media & Communications Strategy

Integrated, results-driven communications strategy drives everything MVPR does. With a proven network of leading media relationships, the agency works to secure features and product placement across key global publications, from sales-driving KPIs to broader brand awareness campaigns. Full-time showroom support includes regular media appointments and sample management for editorial pulls.

Lana Del Rey in white dress with puffed sleeves and yellow shoes poses in front of Harper's Bazaar title.
Fashion brand founders Andrew Rosen and Stacey Bendet featured in Vogue Business article on Big Feelings launch.
Back view of woman with sleek hair adorned with colorful jeweled clips and accessories.
Magazine page showing jewelry designs including a unicorn pendant, eyeshadow ball, and heart bracelet.
V Magazine article about With Jéan celebrating 5 years of it-girl fashion with photos of models wearing the brand.
People around a snowman on grass, with one person wearing blue moon boots outdoors under daylight.
Article titled 'office: 424 Comes to Melrose Place' with photo of a person wearing a black coat in a tan room.
Person wearing a white hockey mask and black jacket at night, inset shows masked and another man with long hair.
Woman in oversized black sweater and black pants sitting on a chair against a brown background.
Fashion model wearing a unique oversized kimono-style garment with bold accessories against a pink and orange background.
Vogue Runway cover for Baum und Pferdgarten Copenhagen Fall 2023 with model in brown leather coat.
Four bottles of Agent Nateur tinted SPF50 drops in various skin tones shown below Forbes headline.

Brand & Campaign Strategy

MVPR partners with clients to define clear messaging, establish a distinct market position, and shape campaign strategy that reaches the right audiences at the right moment. Every recommendation is made with the U.S. market in mind and long-term brand equity at the forefront.

Leset storefront featured in MVPR brand and campaign strategy placement
MVPR-hosted dinner event as part of brand and campaign strategy activations
Leset press coverage in WWD featured in MVPR brand and campaign strategy placement

Influencer Strategy

With an innate understanding of branding and communications, MVPR develops comprehensive influencer and tastemaker strategies, focusing on brand awareness, brand positioning, brand narrative, and ROI. Leveraging a global network of digital creators, MVPR drives organic product placement through consistently strong relationships and thoughtful gifting activations. Alongside organic strategy, MVPR ideates and executes cohesive paid influencer campaigns, managing talent identification, campaign direction, negotiation, and contracting through to campaign reporting.

Model in a black tank top and grey trousers posing outdoors for an influencer campaign
Influencer in a beige coat and sunglasses walking down a city street holding coffee
Influencer in sunglasses and a beige trench coat sitting on steps, styled for a fashion campaign
Model in a camel trench coat and gloves posing against a city skyline backdrop
Model in a sleek black gown standing against a city storefront, styled for an influencer shoot

Experiential & Events

MVPR's involvement scales to each brief, from full production and creative direction to press, VIP, and guest relations on the day. The team manages a considered cultural events calendar, advising on well-timed activations across international fashion weeks and key brand moments. Events span press days, fashion shows, showroom presentations, pop-ups, dinners, and cocktail parties, each backed by editorial and social support.

Model walking on cobblestone street wearing a navy dress with white trim and black shoes.
Male model walking on cobblestone street wearing black leather jacket, long gray shorts, and black shoes.
Clear glass with a large ice cube engraved with the word ICON inside it.
Five young adults sitting around a table with drinks and snacks in a dimly lit room.
Elegant dinner table with lit candles, glassware, and purple floral centerpieces in warm lighting.
Storefront of With Jean clothing shop with glass doors and hanging garments inside.
Person with dyed blond hair leaning on a bar counter wearing a navy blue shirt with JEAN text.
Three women dressed fashionably posing indoors in a bar or lounge setting.
Group of young women posing and holding drinks at a lively indoor party.
Two women in black leather coats standing against a plain textured wall, posing confidently.
Group of men, one wearing a white hockey mask and leather jacket, others in casual hoodies and jackets.

Partnerships & Collaborations

From initial outreach to final ROI analysis, MVPR manages the partnership and collaboration process: sourcing and vetting partners, structuring contractual terms, coordinating marketing assets, and running all surrounding press. Collaborations span co-branded capsule collections, retail partnerships, and talent-led content programs. MVPR also oversees editorial and affiliate connections across social to maximize market inclusion and creator posting.

Two hands with long nails painted with colorful doodles and tattoos on wrists and forearms.
Woman with long black hair wearing white lace gloves with black bows and colorful nail art posed with hands crossed.
Naked Deluxe nail art tattoos pack on pink satin with colorful flower clips, nail polish, and star sponge.
Young woman leaning against a wall next to an elevator, wearing a light green jacket and skirt.
Person wearing an olive green pleated mini skirt standing with hands on waist in front of clothing racks.Person wearing a pleated olive green skirt with hands on hips in front of a clothing rack.
Cold coffee drink topped with cream and nuts in a clear cup with floral 'EREWHON' sleeve on white counter.
Three tins of caviar with Russian art, open containers, small plates of food, and a bowl of black caviar on blue background.Colorful tins and small bowls of caviar with spoons and jewelry on a blue surface.
Woven picnic basket with white cloth, peach fruit, Hamptons Water candy box, and two small candy containers on blue cloth.
Bottle of Hampton Water rosé with glass and candy boxes of rose-flavored gummies on pastel background.Hampton Water rosé wine bottle with glass and rose candy sweets in branded packaging on blue surface.